We Are American Rhino

We are makers of premium quality apparel, footwear, and accessories, worn by those who believe that style should not just make a statement; it should make a difference.

The American Rhino Foundation supports and partners with the most effective African wildlife conservation organizations.

We were founded on a commitment to protect wildlife and the empowerment of those who want to stand out from the herd.


African Rhinos are on the verge of extinction due to illegal poaching.


Rhino horn in traditional Asian medicine is believed to cure everything from impotency and cancer to hangovers. A horn can be worth as much as $60,000 a kilo ($27,000 per pound) on the black market. Large rhino horns weigh between 6-7 kg (15 pounds). The craziest part? Unlike elephants’ ivory tusks, rhino horn is made out of keratin, the same fibrous proteins found in our nails and skin. It is scientifically proven to have no health benefits or medicinal properties for humans.

How We Give

By 2018, we raised more than $200,000 for Rhino Ark. Through the launch of American Rhino apparel, we will continue to provide resources to groups that do the most vital work.


Donated To the Rhino Ark



To Masai Mara Rhino Team



Next Grant

With your help, our next grant will suport poaching education efforts and Rhino Rangers' Families

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Our Kenyan Connection

Since the first Rhino Charge Competition in 2009, American Rhino’s ethos has been committed to conservation, communities, and manufacturing in Kenya. We work closely with guaranteed members of the World Fair Trade Organization, the Mara Rhino Team, and local education programs. American Rhino was founded on a commitment to give back, and thanks to our family, friends, and customers we will continue to empower and educate at home and beyond.

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How Your Purchase Protects African Wildlife

 Every time you wear American Rhino, you are telling the world that you are supporting those that monitor African wildlife every day.

Read The Rhino Journal >



Want to Know More?

If you have specific questions about American Rhino apparel and our store, please refer to our FAQs. If the answer to your question is not there, you’ll be able to contact us right away.