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We Are American Rhino

Our mission is to preserve African wildlife by funding the most effective and local wildlife conservation organizations across Africa.

American Rhino supports anti-poaching efforts and conservation through the sale of high-quality apparel, bags, and footwear. Our products give back to conservation programs in Kenya, create jobs, and impact communities on the other side of the world. We believe our customers play a vital role in conserving the powerful and beautiful wildlife of Africa. 
With every purchase, you are supporting the American Rhino Foundation.

American Rhino was founded for one simple reason- to protect Africa’s wildlife.

African rhinos are on the verge of extinction due to illegal poaching. Rhino horn in traditional Asian medicine is believed to cure everything from impotency and cancer to hangovers. A horn can be worth as much as $60,000 a kilo ($27,000 per pound) on the black market. Large rhino horns weigh between 6-7 kg (15 pounds). The craziest part? Unlike elephants’ ivory tusks, rhino horn is made out of keratin, the same fibrous proteins found in our nails and skin. It is scientifically proven to have no health benefits or medicinal properties for humans.

How we give

By 2018, we raised more than $200,000 for Rhino Ark. Through the launch of American Rhino apparel, we will continue to provide resources to groups that do the most vital work.

Donated To the Rhino Ark


To Masai Mara Rhino Team


Next Grant

With your help, our next grant will suport poaching education efforts and Rhino Rangers' Families

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Purchase With Purpose

From sourcing local materials, to factory conditions, all the way back to our customers and employees, we are committed to doing what's fair and right in every aspect of our process from Africa to your home.

American Rhino works with guaranteed members of the World Fair Trade Organization. We're helping create jobs by establishing manufacturing and sourcing in the countries where we give.

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How You Purchase Protects African Wildlife

 Every time you wear American Rhino, you are telling the world that you are supporting those that monitor African wildlife every day.

Read The Rhino Journal >

American Rhino's exclusive collection in partnership with the African Wildlife Foundation

African Wildlife Foundation merchandise available in our signature American Rhino style. Make a statement by supporting wildlife and land conservation in Africa by wearing apparel from this exclusive partnership. Available only on our website, order from this exclusive collection today.




Want to Know More?

If you have specific questions about American Rhino apparel and our store, please refer to our FAQs. If the answer to your question is not there, you’ll be able to contact us right away.